The Future of Styled Out West

How are you guys holding up? It’s been almost 6 weeks since we’ve been told to stay at home and I have to say, it was HARD at first, but now it’s starting to feel bit normal. But here’s the real question. Will we ever be able to put on pants with a zipper again!? All joking aside, I wanted to come on here and tell you about some exciting news for the Styled Out West brand.

As you may know if you follow me on Instagram - which is honestly where I spend more of my time these days - I started a new account called Styled Out West Home as a place where I could share my home and inspiration with you all. Interior design has always been a creative outlet for me, but ever since we remodeled our house over a year ago, it was a passion I couldn’t ignore. I realized after our house was done what a big undertaking our project was and felt incredibly proud of myself for tackling the design process on my own with never having done it before. It really got me thinking, why wasn’t home design part of my brand?

So here I was, remodeling a house, running a lifestyle blog, working part-time for a friend of mine in real estate development and still seeing clients for my wardrobe styling business. Oh, and let’s not forget raising a 2 year old. Looking back, I don’t know how the hell I was doing it all. I don’t think I slept much, and I’m pretty sure that I was doing every job half ass. Once we moved back into the house and things started to calm down, I quickly found out I was pregnant with Joey. We were so excited as we had been trying for a few months and it was the most perfect timing being that we were in our new house.

I’ve talked about this before, but being pregnant the second time around was HARD. So naturally, I started blogging less, I was working less hours for my friend and I started seeing less clients for my styling business. I was simply too exhausted to do it all. And since the house was done, I just wanted to relax and enjoy the space I had spent a year creating. I had a lot of time to reflect during this time and after many heart to hearts with Wes about our future and my career, he encouraged me to really dig deep and figure out which of my many “hats” I was most passionate about. Of course, this blog and community that I have built over the last three years was top of my list. It truly brings me so much joy to connect with all, I just couldn’t let it go.

So, after some serious soul searching, I decided to give up wardrobe styling for my love of design and have been working tediously ever since to create and curate the Styled Out West brand. I decided to change my Instagram name from @styledoutwest to @jennaoutwest because I wanted that account to be a more personal version of me. A place where I can talk about motherhood, health and wellness, fashion finds, and more. I wanted it to be an account that was less about my brand and more about me, Jenna - a coffee loving, adventure seeking, shopaholic mama who craves social interaction and building a community with like-minded women and mamas!

So what is the future of Styled Out West? Well, it’s going to be bigger than ever! I have some serious dreams for this business of mine, some of which include opening a retail store (probably online only to start) someday, but for now, the biggest change is the offering of home design and styling services. I am also taking this opportunity while in quarantine to work on perfecting my website and two instagram accounts so that I can continue to work with brands (that is a major part of how I make an income with this blog) and reach new audiences. It’s still a work in progress, but I can’t wait to see what the rest of this year brings. And hey, it can only go up from here right?

Much love to you all for your support over the years. This would be nothing without you!